It’s not as impossible as you might think. But you have to start somewhere — and your first step should be to read this guide…
“Social media marketing is compulsory in media or technology, but an agricultural feed outfit, for example, would be unwise to rely on it too much.”
“Finding a name for your business is simple: just get a few friends together for an evening of uninhibited brainstorming over a few bottles of wine and give the exercise your all. ”
“Trying to bluff a bank manager is a bit like trying to out-eat a sumo wrestler: it is theoretically possible but just not very likely.”
John Winterson Richards has degrees in both law (which he has ignored ever since) and business administration (which taught him one valuable lesson: the only people who make money through MBAs are University Business Schools). He is not, of course, a manager himself -– no definitely not – but an established and successful leader of international commerce. If you have never heard of him it is because, like all truly powerful men, he likes to work behind the scenes.
Thomas Drewry graduated with a first class degree in Economics and Finance from a distinguished French university before working for the corporate finance departments of two distinguished investment banks, one British, one Dutch, both defunct. He soon realised that banking involved working very long hours and a great deal of numbers he did not always understand the meaning of, so set his sights on entrepreneurship instead, having heard that it was the new rock ‘n’ roll. He is still waiting for hordes of uninhibited groupies to mob him. In the interest of full disclosure, it should be noted that he is currently Chief Bluffing Officer at Bluffer’s.
Here at last is an activity where the art of bluffing is not merely a useful optional extra, but a decisive factor that determines success or failure.